Retail: Branding
The heart of community.
Brand overhaul of Maidenhead’s key retail development as part of the town centre’s regeneration programme.
Case study:
Nicholsons Shopping Centre
A clear vision
Simple way finding | A flexible grid system | Succinct messages to explain the offer | Authentic proposition
Next
Environment: Branding
Places for
people.
Brand development of Sydney’s two most iconic destinations: ‘The Rocks’ and ‘Darling Harbour’.
Case study:
Sydney precinct branding
Modern heritage
A distinct brand identity | Dynamic and flexible grid system | Locally inspired patterns and colours | Authentic proposition
Background story
The brief | Strategy template | Research and process | Design development and rationale | Creative application
Brand development of Sydney’s two most iconic destinations: ‘The Rocks’ and ‘Darling Harbour’.
Case study:
Sydney precinct branding
Large scale dynamism
A distinct brand identity | Scalable, flexible grid system | Locally inspired patterns and colours | Authentic proposition
